The Big
Recycling Hunt
Design and art direction for Recycle Now’s national primary schools campaign - a playful multi touchpoint experience that drove 161k+ recycling locator searches.
AI Agent
Campaign
Creative direction for the launch of Blackbaud’s agentic AI product - a connected campaign system across paid, social and sales enablement that generated an $850k pipeline.
Metlife
Achieve
Digital learning experience for Metlife Foundation, helping young people in Japan build financial confidence through interactive budgeting programme.
Bring the Power
Directed the creative concept and experience design for a national youth campaign for The Commonwealth Games, reaching 980k+ young people and 3,250 schools across England.
Product
Explainer
Storyboarded and directed the visual narrative for a Blackbaud product explainer video — turning a genuinely confusing fee-coverage decision into a clear, self-contained story anyone could follow in under two minutes.
Kick it Out
Play your Part
Directed the creative for ‘Play Your Part’ a schools programme tackling discrimination – developing resources and campaign materials used by teachers nationwide.
Building a Brand at Scale
Helped roll out Blackbaud's global brand refresh across its marketing ecosystem, while evolving the Figma design system that made the new identity scalable across products, regions and channels.
We Won’t
Be Forgotten
Shaped the creative direction and capaign copy for Scope’s pandemic-era advocacy campaign, driving 30,000+ signatures on a letter to the Prime Minister.
YourCause
Website
Led the UX and visual design of key product marketing pages for YourCause — designing user journeys and reusable components that turned complex B2B features into clear, conversion-focused experiences.
Social Impact
Summit
Created the full event identity and wayfinding for YourCause's Social Impact Summit at the London Stock Exchange — from montage-style branding to animated screens and wrap-around marketing.
