Building a Brand at Scale
Challenge
Following a major global brand refresh, Blackbaud needed to translate its new visual identity into a consistent, scalable marketing ecosystem across products, regions and channels. The challenge was to maintain a cohesive brand while supporting the volume and pace of global campaign activity.
My Role
I helped roll out and evolve the refreshed brand across Blackbaud’s global marketing ecosystem — from web and paid media to campaigns, events, presentations and sales enablement. Alongside creating and art directing campaign assets, I evolved the marketing design system in Figma, building reusable components, templates and content patterns that enabled teams to apply the brand consistently at scale.
Year
2026
Company
Blackbaud
My Approach
Flexible by design
I developed a modular visual approach that could flex across audiences, products and formats while retaining a recognisable Blackbaud identity.
Consistent
Reusable components, variants and Auto Layout in Figma created a shared foundation for web and campaign production, helping teams work faster without compromising consistency.
One system, applied consistently across every product line, region and campaign.
