Product
Explainer
Challenge
Blackbaud's donation platform let fundraisers choose how transaction fees were covered — absorbed by the organisation, or optionally by the donor — but the logic was hard to explain in a static interface. Fundraisers needed to grasp it quickly, without confusion.
My Role
Created the storyboard and visual direction for a short explainer video, translating an easy-to-misunderstand fee-logic decision into a simple visual narrative anyone could follow in under two minutes. Worked with an animator to bring it to life.
Client
Blackbaud
Year
2026
My Approach
Clear
Storyboarded the video frame by frame, breaking the donor-choice logic into a clear sequence of if/then moments, then briefed and directed an animator through execution.
Unambiguous
Paired each fee-coverage option with a distinct visual state, so the two paths were never unclear on screen — and refined the voiceover script alongside the visuals to keep language plain and outcome-focused.
