The
Social Impact
Summit
Challenge
YourCause needed a distinctive identity for its customer conference — a high-visibility event at the London Stock Exchange bringing together prospective and current customers — that could work across print, digital and physical space, and feel cohesive from first invite to final signage.
My Role
Led the event identity and brand experience end-to-end, from initial concept through to on-site execution — designing the visual identity, venue branding and all wrap-around marketing for the event.
Year
2024
Client
YourCause
My Approach
Distinctive
Developed a montage-style visual language with illustrative elements, giving the event a bold, recognisable identity distinct from Blackbaud's standard product marketing.
Immersive
Extended the identity across the full venue — wayfinding, animated screens and physical branding — so the experience felt considered at every touchpoint, not just on a stage.
