AI Agent Campaign
Challenge
Blackbaud was launching a new suite of AI-powered fundraising products and needed a scalable campaign that would introduce a complex new proposition with clarity and consistency across multiple touchpoints.
My Role
Led the creative direction for the campaign, designing a connected suite of marketing assets across paid, social, email, web and sales enablement. Worked closely with product marketing and content teams to translate a technical product into clear, compelling customer messaging.
Year
2026
Client
Blackbaud
My Approach
Cohesive
Created a cohesive campaign system spanning paid social, email, landing pages and sales enablement. Balancing product messaging with engaging creative to help explain the value of AI for nonprofit organisations. Scalable across new product launches and global regions.
Collaborative
Worked closely with marketing and production teams to ensure consistency across every touchpoint.
