We Won’t
Be Forgotten
Challenge
In the pandemic, disabled people were among those most at risk and most overlooked in public messaging. Scope needed a bold campaign to push for greater support and challenge the public assumptions that were compounding that risk.
My Role
Led creative direction and wrote the campaign’s core copy lines, translating research into direct, first-person statements that confronted assumptions head-on. Ran ideation workshops with the wider team to develop the campaign’s tone and messaging before moving into design.
Client
Scope
Year
2020-2022
My Approach
Social First
Designed a bold high-contrast visual system built as a modular set of statements – made to scale across social formats while staying visually and tonally consistent.
Direct
Wrote copy that flipped common assumptions into direct rebuttals, pairing each stereotype, the pressure-tested tone and messaging with team before production began
