Bring the
Power
Challenge
The Birmingham 2022 Commonwealth Games wanted to inspire young people to engage with the Games through an educational campaign that connected schools, teachers and students across multiple touchpoints.
My Role
Led the creative direction and experience design for the campaign, developing the campaign system across digital, social, educational resources, video and print. Worked closely with young contributors, copywriters, animators and stakeholders to deliver a cohesive experience.
Client
Commonwealth Games
Year
2022
My Approach
Connected
Designed experiences across web, downloadable resources, video, motion and print – built a flexible system that scaled consistently across channels and audiences.
Authentic
Worked with young contributors to translate real stories into engaging educational content, alongside animators, writers, and stakeholders to keep the experience cohesive at every touchpoint.
