Hey, I’m Charlotte.
Senior creative with 15+ years building brand, campaigns and the systems that scale them.
My Approach
Collaborative
I work closely with marketers, copywriters, product teams and stakeholders – turning ambiguous briefs into clear creative direction that teams can align behind and deliver against.
Iterative
I build the templates and design systems that let strong creative scale – keeping quality and consistency high across every touchpoint, market and team, without slowing anyone down.
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980k+ People Reached
Through national creative campaigns
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30,000 Signatures Driven
Via a single advocacy campaign
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15+ Years
In brand, campaigns and digital design
Recycle Now
The Big Recycling Hunt
Design and art direction for Recycle Now’s national primary schools campaign - a playful multi touchpoint experience that drove 161k+ recycling locator searches.
Case Studies
Blackbaud
AI Agent Campaign
Creative direction for the launch of Blackbaud’s agentic AI product - across paid, social and sales enablement that generated an $850k pipeline.
Commonwealth Games
Bring the Power
Directed the creative concept and experience design for a national youth campaign, reaching 980k+ young people and 3,250 schools across England.
Kick it Out
Play Your Part
Directed the creative for ‘Play Your Part’ a schools programme tackling discrimination – developing resources and campaign materials used by teachers nationwide.
Blackbaud
Design System
Rebuilt Blackbaud's marketing design system in Figma — a scalable foundation of reusable components, variants and content models that lets teams move fast without losing consistency.
Scope
We Won’t Be Forgotten
Shaped the creative direction and capaign copy for Scope’s pandemic-era advocacy campaign, driving 30,000+ signatures on a letter to the Prime Minister.
Impact at Scale
980k+ young people reached • 30,000 signatures driven • 161k+ searches sparked • $850k pipeline generated
Get in Touch!
Whether you’re hiring for a creative lead role or have aproject in mind I’d love to hear from you.
